News & ideas
Stories and practical guidance on school–business sponsorships.
Why I Built a School Sponsorship Tool After 15 Years in the PTO Trenches
After 15 years running school sponsorship programs as a PTO leader and school board member, our founder built myschoolpartner to help schools keep their sponsors.
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How Local Businesses Can Work Well With Schools (and Get Value From Every In-Kind Donation)
A local business owner's guide to in-kind donations to schools: what to ask for in return, how to keep records, and how to confirm you got the value you gave.
The Complete School Sponsorship Kit: Tier Templates + a Sponsor Request Letter
Download a free school sponsorship kit: a fill-in sponsorship-tiers template, a sponsor request letter, and a confirmation form — in Word and printable PDF.
The Real Reason Schools Lose Good Sponsors (Hint: It's Not the Money)
Schools assume they lose sponsors over budgets. After years in the boardroom and the classroom, we've learned the real reason schools lose good sponsors — and it's fixable.
Is Sponsoring a Local School Worth It for Your Business? A Straight Answer
A straight answer for local business owners: the real benefits of sponsoring a local school, the catch nobody mentions, and how to make sure it's worth it.
How to Keep Your School Sponsors Coming Back Year After Year
School sponsors don't leave over money — they leave over follow-through. Here's how to keep your school sponsors and boost your renewal rate year after year.