The Complete School Sponsorship Kit: Tier Templates + a Sponsor Request Letter

If you've been asked to find sponsors for your school and you're staring at a blank page, this is for you. We put together a free, ready-to-use kit with the three things every PTO needs to run a sponsorship program well — a tiers sheet, a request letter, and a simple confirmation form — so you can spend your time reaching out instead of formatting documents.

What's inside the kit

Everything is a fill-in template. Anywhere you see [bracketed, highlighted text], just replace it with your own details.

1. A sponsorship-tiers one-pager. Bronze, Silver, Gold, and Title levels with sample prices and perks you can adjust — the sheet you hand a business so they can see exactly what they get for each level.
2. A sponsor request letter. A warm, ready-to-send letter that introduces your school, explains what the money supports, makes the ask, and points them to your tiers. Print it on your letterhead or paste it into an email.
3. A sponsorship confirmation form. A one-page "put it in writing" sheet to fill in together once a business says yes — the level, the investment, and exactly what you'll deliver — so nobody's guessing six months later.

How to use it

You can be up and running in an afternoon:

1. Customize your tiers. Open the Word version, set your own prices and perks, and add your school name. Keep the levels clear — a business responds far better to "$500 gets you these five things" than to "please donate."
2. Send the letter. Personalize the request letter for each business and, whenever you can, deliver it in person — a friendly visit from a parent beats an email every time.
3. Confirm in writing. When they say yes, fill in the confirmation form together and keep a copy on both sides.

If you want the full playbook that goes with these templates, our guide on how to land local business sponsors walks through the whole process step by step.

Getting the "yes" is only half the job. What you do after — delivering and proving it — is what earns the renewal.

The step the templates can't do for you

A confirmation form is a great start, but the promises on it still have to actually happen — and be seen. The most common reason a school loses a sponsor isn't a bad pitch; it's that the banner never went up, or the posts never ran, and nobody could tell. That's the one piece paper can't solve.

It's exactly why we built myschoolpartner: a shared record where you check off each promise with proof and the business confirms it — so your sponsors see the value they paid for and come back next year. The templates get you the sponsor; the platform helps you keep them.

Frequently asked questions